Design a french fold brochure for the British Film Institute promoting a John Hughes film festival
Dedicated John Hughes fan and those who may be just coming to know his work.
The challenge was to provide a unifying identity for John Hughes' film oeuvre that did not just rely on eighties and nineties nostalgia or use images directly from the films.
The theme for the brochure came from identifying those elements inspired John Hughes' film making like irreverence, playfulness, and the optimism of childhood. It was assembled by constructing handmade paper elements like a child's collage and photographing that to bring texture and a tactile quality to the brochure.