Design the packaging for a tequila targeted at comedians.
Comedians suffering from writer’s block and/or stage fright, or just looking to have a good time.
There are over 1000 registered tequila brands in North America. The challenge was to differentiate themselves in a crowded market.
Not just a drink but a cure. Inspired by prescription medicine labels - warnings and all. The language and tone of voice drove the design backed up by a playful colour palette.