Design a corporate report for World Aid, that doesn’t feel boring.
Stakeholders in World Aid.
Corporate reports are traditionally text heavy and need to convey a lot of facts and figures. This can result in very tedious reading. The challenge was to use design to bring the reader's attention to the most significant achievements and challenges of the organisation.
Make it bright. Make it bold. World Aid is fighting for a cause, it shouldn't get lost amongst the hundreds of other Not-For-Profit corporate reports. Strong colours, bright images and powerful text were the key here to highlighting important statistics and data.